Mercedes-Benz Introduces Locally Assembled Version of 'The new GLA' and 'A-Class' - สำนักข่าวสุริยันจันทรา

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Thursday, November 12, 2020

Mercedes-Benz Introduces Locally Assembled Version of 'The new GLA' and 'A-Class'

[Bangkok, Thailand] Mercedes-Benz adds excitement to the premium car market and fulfill Mercedes-Benz’s compact car portfolios in the last quarter of 2020 by introducing the locally assembled edition of 'The new Mercedes-Benz GLA 200 AMG Dynamic', the second generation compact SUV with more character, more space and more safety, and the sleeker and sportier 'Mercedes-Benz A-Class'. With price of the A-Class starts at only 1,990,000 baht, the new locally produced model would attract young generation customers who are looking for a compact sedan that meets all their needs.

Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Company Limited, said “2020 is a challenging year for everyone, particularly in the Thai auto industry as we face so many challenges. For Mercedes-Benz, however, we think that everything that has happened, from the PM2.5 issue to COVID-19, has given us the chance to adapt, change or do something new. That was how we adjusted our strategy to bring the best Mercedes-Benz experience to consumers throughout the year, starting with how we built a stronger bond with consumers through online channels to launching measures to offer more convenience to customers while protecting their wellbeing during their visit to our service center. We also introduced 'Shine for Tomorrow' campaign to offer donation to hospitals at the front and center in taking care of patients infected with coronavirus as well as Charge to Change movement to encourage owners of plug-in hybrid vehicles to see the importance of charging more to take part in reducing the impact of PM2.5.”

“To introduce 'The new Mercedes-Benz GLA 200 AMG Dynamic' and the 'Mercedes-Benz A-Class' here today, it is a strategic move for Mercedes-Benz to further stimulate Thai automobile market during the last quarter of the year, especially in the premium compact car segment that has great potential to grow. By presenting a locally assembled version of the two models, Mercedes-Benz is allowed to offer them at a highly competitive prices which will surely attract target consumers. Considering what the two models have to offer from outstanding design of its exterior and interior to a full scale of superior safety features, we are confident that The new GLA and the A-Class will drive Mercedes-Benz’s sales growth and help us to maintain a strong position as no.1 luxury car brand for 20th consecutive year,” added Mr. Folger.

The new Mercedes-Benz GLA 200 AMG Dynamic is a second generation of Mercedes-Benz’s compact SUV model with more character, more space and more safety. It is powered by a 1,332 cc engine with an outstanding peak output at 163 hp. The engine delivers peak torque at 250 Nm at 1,620-4,000 rpm. On fuel consumption, it shows an exemplary rate of 5.7-6.0 L/100 km.

The new GLA features powerful overall proportions with short overhangs at the front and rear but more than ten centimeters higher than its predecessor. The correspondingly higher and characteristic SUV seating position also comes with more headroom in the first row. Legroom in the rear is likewise much more generous. The new GLA offers a comfortable touch of new design language in every detail offering a sporty and modern look with spacious space that passengers can feel immediately once getting inside. AMG Interior Package also brings sportier vibe to the interior. The 64 colors of cabin ambient lighting system add sporty sense to the cabin. The Mercedes-Benz GLA 200 AMG Dynamic equips with a full scale of technologies and safety systems including Mercedes me connect that allows a seamless connection between owner and authorized dealers of Mercedes-Benz. Together with the Mercedes-Benz User Experience (MBUX), the new A-Class offers more comfort and safety to all passengers.

The new Mercedes-Benz GLA 200 AMG Dynamic is priced at 2,399,000 baht.

Mercedes-Benz A-Class appeals to owners who are looking for a pure, unmatched urban thrust with a new design body language. It is powered by a downsized 1,332 cc engine with an outstanding peak output at 163 hp. The engine delivers peak torque at 250 Nm at 1,620-4,000 rpm. On fuel consumption, it shows an exemplary rate of 5.2 L/100 km.

The exterior design of the Mercedes-Benz A-Class follows the longstanding Sensual Purity design philosophy of Mercedes-Benz. It is a ‘hot and cool’ premium compact offering as it emphasizes simplicity, expression of body surface, sporty touches, and appealing design elements. The interior design is completely redefined with its modern, avant-garde look with technologies equipped to every last detail. The 64 colors of cabin ambient lighting system add sporty sense to the cabin. The Mercedes-Benz A-Class equips with a full scale of technologies and safety systems including Mercedes me connect that allows a seamless connection between owner and authorized dealers of Mercedes-Benz. Together with the Mercedes-Benz User Experience (MBUX), the new A-Class offers more comfort and safety to all passengers.

Mercedes-Benz A-Class is available in two models as follows:

● Mercedes-Benz A 200 Progressive, priced at 1,990,000 baht.
● Mercedes-Benz A 200 AMG Dynamic, priced at 2,150,000 baht.

For more information about The new GLA and the Mercedes-Benz A-Class, you can contact Mercedes-Benz authorized dealers nationwide.

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